By creating and sharing relevant information, captivating stories, and interesting news, content marketing builds a connection between your buyers and your brand.
Our shared vision and clear-cut goals lay the foundation for effective strategy. We work with you to understand, clarify, and document everything about your organization’s marketing landscape. From there, we follow a proven path to create your strategy.
Identify Market Segments. Targeting starts with understanding the common attributes of your best buyers.
Create Buyer Profiles. We seek to understand critical attributes of the decision makers and influencers within your key segments.
Find the Pain. Creating content that actually resonates requires a deep understanding of the challenges these buyers face.
Build the Calendar. Armed with the above information, we create your detailed marketing calendar, outlining all of our marketing activities months in advance.
Define Success. Evaluation and continual refinement is built into the dedicated cadence of everything we do at Sales Tech Solutions. Outlining metrics and continually measuring KPIs allows us to do just that.
Content comes in all shapes and sizes. We follow through on our strategy with blog posts, infographics, eGuides, whitepapers, or anything in between. Sales Tech Solutions will write, design, and publish compelling content that passes the “what’s in it for me” test for your prospects.
Great content tells the story of your brand, and sets the stage for consistent business development. But great content can only do its job when your audience can read, explore, and interact. Sales Tech Solutions supports the content we create by distributing it through a number of channels.
Email marketing gives you a chance to put your company in front of thousands of new prospects and reach out into the market much faster than using an inbound-only marketing campaign.
Your website is the online face of your brand and the hub of your digital marketing activities. We work with you to ensure that your website works effectively as a platform for your content and a source of leads for your business.
Success on social media comes from consistent activity and interacting with your followers. Sales Tech Solutions will manage your social media accounts to regularly engage your prospects and customers.
Your Partner for Purposeful Content Marketing
Learn more about the results we’ve achieved for other organizations